Description:
With its ground-breaking interpretations, exemplary social commitment and innovative entrepreneurial spirit The Deutsche Kammerphilharmonie is impressive on so many levels. It is an important cultural ambassador with a unique style of music and the musicians of this outstanding ensemble inspire audiences around the world. The image of this institution, with its rich tradition, was reworked primarily to increase the brand’s distinctiveness and consistency. A particular challenge was the optimization of the logo, making it both modern and visible from a distance, while still keeping changes to a minimum. The work also included new design principles such as a visual language, the introduction of new print formats as well as a unique typeface.
Technical implementation: Patrick Beser
Description:
With its ground-breaking interpretations, exemplary social commitment and innovative entrepreneurial spirit The Deutsche Kammerphilharmonie is impressive on so many levels. It is an important cultural ambassador with a unique style of music and the musicians of this outstanding ensemble inspire audiences around the world. The image of this institution, with its rich tradition, was reworked primarily to increase the brand’s distinctiveness and consistency. A particular challenge was the optimization of the logo, making it both modern and visible from a distance, while still keeping changes to a minimum. The work also included new design principles such as a visual language, the introduction of new print formats as well as a unique typeface.
Technical implementation: Patrick Beser
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